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Singles' Day 2026
Singles' Day might not be familiar to everyone yet, but it has grown into one of the biggest shopping events in the world. What started as a celebration of being single is now also about treating yourself. This year, Little Wonderland is joining the celebration with 15% off almost everything during our Black Friday Month. The perfect opportunity to restock your skincare favourites or discover something new.
What is Singles' Day?
Singles' Day originated in China, where it became popular among university students in the 1990s. It started as a lighthearted alternative to Valentine's Day, celebrating the joy of being single.
Today, Singles' Day has grown into an international shopping event. Its popularity has increased significantly since 2009, when major Chinese online retailers began using the occasion to offer special discounts. What was once a single day of celebration has now turned into an extended shopping event filled with exciting deals.
Tip
Singles' Day isn't just celebrated by people who are single. November 11 also holds special meaning for some couples. The date is sometimes given a romantic interpretation, symbolising finding 'the one'.
Why is Singles' Day celebrated on November 11?
November 11 was chosen for a reason. According to the most popular explanation, the four ones in 11/11 represent four single people. That's why Singles' Day is also known as 11.11.
Although the day originally focused on celebrating being single, it has become an opportunity for everyone to treat themselves or surprise someone else with a thoughtful gift.
Singles' Day at Little Wonderland: 15% off almost everything
At Little Wonderland, we're celebrating Singles' Day as part of our Black Friday Month. From November 9 to 11, 2026, you can enjoy 15% off almost everything. It's the perfect time to restock your skincare essentials or discover new K-beauty favourites.
Looking for a little treat for yourself? Explore our LW Gift Guide, filled with beauty gifts for every wishlist and every budget.
*The promotion is available in-store and online from November 9 to 11, 2026. The discount is automatically applied to eligible products. Excludes gift cards, the Advent Calendar, the Mask Box, Sets & Bundles, APLB and Erborian.
A little extra self-care this Singles' Day
Singles' Day isn't just about shopping deals. It's also a reminder to make a little time for yourself. Treat yourself to an extended skincare routine, try a new face mask or give your skin the extra care it deserves.
Self-care doesn't have to be complicated. Sometimes, a quiet moment with your favourite products is all it takes to turn your everyday routine into something special.
Frequently Asked Questions About Singles' Day
How do you celebrate Singles' Day?
Singles' Day is a great opportunity to treat yourself. Buy yourself a little gift, enjoy a relaxing self-care moment or take advantage of special 11.11 shopping deals.
When is Singles' Day 2026?
Singles' Day takes place on November 11 every year. In 2026, it falls on Wednesday, November 11.
Is Singles' Day or Black Friday better?
That depends on the retailer and the available offers. Singles' Day is one of the biggest shopping events worldwide, while Black Friday is particularly popular in Europe and the United States. It's worth comparing deals to find the best offers for your wishlist.
How long does Singles' Day last?
Singles' Day officially lasts just one day, November 11. However, some retailers start their promotions earlier. At Little Wonderland, the 2026 Singles' Day promotion runs from November 9 to 11.
Whether you're looking for a new skincare favourite or want to restock a trusted essential, Singles' Day is the perfect opportunity to treat yourself. Discover what your skin needs and enjoy a little extra self-care.
